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Information we may collect from you

We, or our clients, may request or collect personal information in a variety of ways, including through online forms for ordering products and services, and other instances where users are invited to volunteer such information. ‘Personal information’ in this Privacy Policy means information that identifies you as an individual, or is capable of doing so – for example, your name, address, telephone number, e-mail address, date of birth and billing information.

Please do not supply any other person’s personal data to us, unless we prompt you to do so.

We may collect information about your computer, including your IP address, operating system and browser type, for system administration purposes. This is statistical data about browsing actions and patterns, and does not identify any individual.

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Legal basis for processing personal information

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.

We will normally collect personal information from you only (i) where we need the personal information to perform a contract with you; (ii) where the processing is in our legitimate interests and not overridden by your rights; or (iii) where we have your consent to do so. We have a legitimate interest in operating our services and communicating with you as necessary to provide these services, for example when responding to your queries, improving our services, undertaking marketing, or for the purposes of detecting or preventing illegal activities.

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).

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Non-personally identifying information

We may also collect information on how users interact with our websites by using cookies and log files which may include your Internet Protocol (IP), browser “user-agent”, pages viewed and other activities similar activities.

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How we use your information

We may use your information to:

• Process enquiries that you have submitted

• To carry out our obligations arising from any contracts entered into by you and us or our clients

• Seek your views or comments on the services we provide

• Notify you of changes to our services

• Send you communications which you have requested and that may be of interest

• We will not sell or rent your information to third parties.

• We will not share your information with third parties for marketing purposes.

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Length of data retention and data maintenance

The time period for which we keep information varies according to what the information is used for. In some cases, there are legal requirements to keep data for a minimum period. Unless there is a specific legal requirement for us to keep the information, we will retain it for no longer than is necessary for the purposes for which the data was collected, or for which it is to be further processed.

The data may be stored in one or more databases directly or indirectly maintained by Visual Sense or our trusted partners.

We employ industry-standard security measures where possible to protect the confidentiality of the information, but we cannot guarantee that any loss, misuse or alteration of data will not occur. Every effort is made to prevent such occurrences. Any particularly sensitive information (such as credit card details) is encrypted prior to transmission, and will only be stored in encrypted systems.

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Transferral of information

Please be aware that communications over the Internet, such as via e-mail or web-mail, are not secure unless they have been encrypted. Your communications may route through several countries before being delivered – this is the nature of the World Wide Web/Internet. We cannot accept responsibility for any unauthorised access or loss of personal information that is beyond our control.

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How you can access and update your information

The accuracy of your information is important to Visual Sense. If you change your e-mail address, or if you think that any other information we hold might be inaccurate or out of date, please contact us using the information shown above.

You have the right to ask for a copy of the information we hold about you (we may need to charge for information requests).

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Security precautions to protect the loss, misuse or alteration of your information

Non-sensitive details (such as your e-mail address) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, whilst we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure it is secure on our systems.

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Your rights under GDPR

If you’re a citizen of the EU, you have the following rights under the GDPR:

You can update the personal data we hold on you at any time by logging into your account and updating the details as required, or contacting us to update information on your behalf.

You can opt-out of any communication with Visual Sense at any time by clicking on the unsubscribe link in electronic marketing, or contacting us directly after receiving any communication.

You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.

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Use of cookies

Like many other websites, our website uses cookies. ‘Cookies’ are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. They collect statistical data about your browsing actions and patterns. These do not identify you as an individual.

If you submit your details to us, or if you continue to use our site, you agree to our use of cookies.

You may wish to block cookies by activating the setting within your browser, which allows you to refuse all or some cookies.

However, if you use your browser settings to block all cookies you may not be to take full advantage of our website. Our system will issue cookies as soon you visit our site.

To find out more about cookies, please feel free to visit www.aboutcookies.org or www.allaboutcookies.org.

You can also opt out of being tracked by Google Analytics by visiting http://tools.google.com/dlpage/gaoptout.

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Links to other websites

Our website may contain links to other websites. We are not responsible for the privacy practices of other websites. Once you have left our website, please ensure that you read the privacy statements of each website that collects personal data about you.

The privacy policy you are reading now solely applies to any information collected by Visual Sense.

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Monitoring/recording of communications

We may monitor or record your communication, which may take place in accordance with UK law, and for business purposes, such as quality control, to ensure effective business operation.

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Your rights

You can object or withdraw your consent to the use of your personal data at anytime. Subject to some legal exceptions, you have the right to:

Request a copy of the personal information Visual Sense holds about you, have any inaccuracies corrected, have your personal data erased, place a restriction on our processing of your data, request that your data be ported (data portability).

Please address any requests to Visual Sense’s Data Protection Officer at hello@visualsense.com.

If you would like further information or if you are dissatisfied with our data conduct you can complain to the Information Commissioner’s Office. Please visit https://ico.org.uk.

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Use of your data abroad

It may sometimes be necessary to transfer your personal information to services located in countries outside of the European Economic Area. This may happen when suppliers, service providers, or servers are based outside the EEA, or you have chosen to use an e-mail address or other communications service that routes your data outside the EEA. The data protection and other laws of these countries may not be as comprehensive as those in the UK or the EU.